![]() Manual URL TaggingĪ lot of third party advertising tools have the option to automatically tag URLs, but for tagging specific links within organic social posts, banner links, and any other links used in campaigns conducted outside of third party software, manual URL tagging is the only option. These three fields are all required, and you can use the remaining content and term parameters to track additional details as explained by Google: Campaign Name is the field used to insert the name of your campaign.Campaign Medium is used to state the type of advertising campaign that’s using the URL (PPC, email, etc.).Campaign Source is usually the search engine or platform that you’re running the ads on (Google, Bing, Facebook, Twitter, Website, etc.). ![]() In order to correctly structure your UTM codes you firstly need to understand what each parameter means: URL tagging can also allow you to gain a greater understanding of the overall performance of each PPC campaign you’re running. You could also use UTM variables to track specific links such as the link to your website from your your Twitter bio. Tagging URLs helps prove the value of online campaigns in which you’re attempting to drive traffic to your site, particularly if you have goals set up in Google Analytics, as it will report on each specific campaign’s conversion metrics.įor example, you can use UTM variables within links you post on social media to track how much traffic you receive from each post you publish. The section of the URL following the ? symbol below is a sample of what a UTM code looks like: Put simply, this enables you to break down traffic that’s usually only reported by its source and attribute it to individual emails or paid search campaigns that you’re running. “UTM” stands for “ Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.Ī type of URL tagging, using UTM codes ensure your destination URLs are labelled with specific campaign names when they’re reported in Google Analytics. Most marketers already understand how they can identify particular referral sources in Google Analytics, but tagging URLs using UTM codes takes this data to an advanced level by isolating visitors referred from specific campaigns (specific email campaigns, for example) to better understand their behaviour and build more specific audience lists to boost the performance of any ongoing paid media activity. This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses of URL tagging for marketing attribution.
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